KELME's 2023 Autumn/Winter Group Purchase Product Ordering Conference, Hand in Hand with China Fi

On April 18th, the 2023 Autumn/Winter Group Purchase Product Ordering Conference and China League One jersey press conference of KELME successfully concluded in Wulin Ancient Village, Jinjiang. The theme of this press conference is "Different Homes, Same Love", implying that as the official global sponsor of the 2023 AFC Asian Cup, KELME's passion for football and sports remains unchanged no matter how the home stadium changes. Although there was occasional light rain at the press conference, partners from multiple countries and regions remained enthusiastic and witnessed the brilliant blooming of this fashion event together.

▷Sign in for the 2023 season jersey press conference of KELME X China

Innovative interpretation, trendy sports and new trends

At this press conference, KELME has made a concerted effort through "online live streaming+offline release", working together with the home and away jerseys of the 8 teams in the new season's top tier, Indonesian team uniforms, Padel Ball series, and new autumn and winter products to make a strong impact. Upgraded the fashion style around the three major series of football, sports, and leisure life, innovatively combining product releases with traditional ancient villages in southern Fujian, highlighting the integration and collision of traditional architecture and trendy sports. And through the passionate interpretation of models, a visual feast of retro fashion was staged.

The new season jersey is being released, and KELME basically continues the traditional color scheme of various club jerseys. Personalized designs are made based on the historical, cultural and other characteristics of the club's location, and exclusive jerseys are customized. And integrate into everyday wear, interpreting the football trend.

The 2023 autumn and winter group purchase of new products has undergone a new upgrade in fabric craftsmanship, accessory quality, and category colors, creating a more suitable product type for enterprises and institutions. The simple and atmospheric design showcases a fashionable and sporty sense through current trend matching.

Keeping up with digital transformation and improving market competitiveness

With the continuous growth of group buying performance, KELME utilizes digital management systems to make the production process more efficient. By establishing an integrated service platform, relying on automated and intelligent equipment to collect production process data, utilizing cloud platforms and big data analysis technology, we aim to improve the enterprise level industrial internet platform for the sports clothing industry. Utilize the power of data and information to gain a competitive advantage, use digital links to resources, and enhance market competitiveness!

▷ KELME Digital Factory Center

▷ KELME Digital Workshop

Expand the field of international sponsorship and create brand globalization

Taking this order meeting as an opportunity, KELME Sports and the Mongolian football national team have officially reached a strategic cooperation agreement, which will provide professional equipment support for the Mongolian football national team and help the team compete on the field.

▷ Ke Qingxi (left), Market Manager of KELME Sports Professional Business Unit
TURBAATAR. D, Secretary General of the Mongolian Football Association (right)

The sponsorship territory of KELME International has been continuously expanding, and 2021 marks the historic first strategic cooperation with the Asian Football Confederation (AFC), becoming the official global sponsor of the 2021-2024 AFC national team tournament. It has successfully assisted in the Asian qualifiers of the World Cup, the 2022 Women's Football Asian Cup, the U23 Asian Cup, and the upcoming Qatar Asian Cup.

In the future, KELME will build on the brand's over 60 years of accumulation and bring more professional and sporty products to the general consumers. Adhere to the football market, continuously expand into major sports categories, comprehensively enter various fields such as outdoor, sports and leisure, sailing, strengthen cooperation with top international events, create brand globalization, and achieve a new international strategic layout.