KELME Sports has signed a cooperation agreement with the Shanghai Sports Bureau to promote the deve

On April 27th, KELME Sports reached a strategic cooperation with the Shanghai Municipal Sports Bureau, which will assist the Shanghai delegation in participating in the first National Student (Youth) Games and provide professional and high-quality equipment support. Ke Yongxiang, Chairman of KELME Sports, Hu Bing, President, and Xu Bin, Secretary of the Party Group and Director of the Shanghai Sports Bureau, jointly attended the signing ceremony.

KELME Sports and Shanghai Sports Bureau Achieve Strategic Cooperation

Xu Bin (left), Secretary of the Party Group and Director of the Shanghai Sports Bureau
Ke Yongxiang, President of KELME Sports (right)

The first Student (Youth) Games of the People's Republic of China, jointly hosted by the Ministry of Education, the General Administration of Sport, and the Central Committee of the Communist Youth League, and undertaken by the People's Government of Guangxi Zhuang Autonomous Region, will be held in November 2023 in Guangxi Zhuang Autonomous Region. This year's Student Games was formed by the merger of the original National Student Games and the National Youth Games. It is an important event to promote the reform and development of youth and school sports in the new era, enhance the quality of youth and students, and promote the cultivation of reserve talents in competitive sports.

At the signing ceremony, Ke Yongxiang, President of KELME Sports, stated: The comprehensive development of young people is the core link of building a strong sports country. Sports not only promote the spirit of sports, but also transmit the positive energy of sports, thereby promoting the growth and development of young people's physical and mental health. This time, KELME and the Shanghai representative of this year's Youth Association are united, hoping to help the Shanghai delegation achieve excellent results at this Youth Association, showcase Shanghai's charm, and jointly confirm the youth miracle belonging to Shanghai

KELME Sports President Ke Yongxiang delivers a speech at the signing ceremony

The concept of "confirming miracles" has been upheld by the Calme brand since its establishment in Spain in 1960. For the past 60 years, KELME has been committed to promoting the development of sports globally, providing high-quality support services for comprehensive sports events such as the 1992 Barcelona Olympics, the 2017 Tianjin National Games, the 2019 Wuhan World Military Games, and the 2021 Shaanxi National Games.

Sponsorship Agreement Signed for the 14th National Games

This year, KELME will assist the Shanghai delegation of this year's Student Youth Association with high-quality equipment to support and witness young athletes sweat and shine their youth on the field. At the same time, let more people understand the culture and connotation of KELME, and pass on the spirit of bravery, fearlessness, hard work, and progress to every young person, promoting the vigorous development of youth sports!