The basketball on the field won't hold! KELME assists in the first national "Village BA" Fujian Div

KELME Assists in Fujian "Village BA“

On July 12th, for a period of 7 days and a total of 48 games, the first National "Village BA" Fujian Division and Fujian Province 2023 Harmony Rural Basketball Competition came to an end in Dongpu Village, Yinglin, Jinjiang. Twenty grassroots basketball teams from all over the province competed fiercely in Dongpu Village, Yinglin Town, Xikeng Village, Yonghe Town, Panjing Village, Dongshi Town, and Xiaoxia Village, Dongshi Town, and staged a rural basketball feast. As the official equipment sponsor of this event, KELME Sports promotes the spirit of Fujian enterprises and fully promotes the smooth progress of the competition.

First unveiling, fans waving flags and shouting

The tournament was held in Dongpu Village, the "internet celebrity basketball holy land". After the brief opening ceremony, the Quanzhou Chidian team and Longyankan City team held an opening match, providing a rural basketball feast for the vast number of fans. The Chidian team played at the home stadium in Quanzhou, and cheers and shouts were heard one after another. As the champions of the Jinjiang District qualifiers, the Chidian team had strong strength, and in the first game, they defeated their opponents by a huge margin of 92:50.

Image: Taken by Lai Jincai

The competition is fierce, Quanzhou's "Derby" competition!

Finally, The village BA that everyone is looking forward to At the climax of Dongpu Village, the Quanzhou Chidian team faced the Quanzhou Baogai team and staged a strong dialogue. This is an honor competition from within Quanzhou, where both sides have been entangled on the field for several times and the score is chasing each other. For this final, both sides still showed their determination to go all out. In the end, the Chidian team defeated the Baogai team 73:62, taking the championship of the Fujian division into their pocket. The two teams will represent Fujian to participate in the national "Village BA" In the Southeast Division competition, KELME wishes the two teams the courage to climb the heights without fear of strong opponents!
Last night, there was also a fierce competition for third place, with Jinjiang Dongshi team competing against Putian Jiaowei team. The third place showdown was equally intense and anxious, and in the end, Jinjiang Dongshi team defeated Putian Jiaowei team 70:59 to win the third place championship. At this point, the Quanzhou team was responsible for all three of the "Village BA" teams in the Fujian division.

Ancient Quanzhou, the "Wildball Holy Land"

The love for basketball among Quanzhou people can be said to be profound. Basketball was the earliest Olympic event that Quanzhou people participated in, and folk basketball has also set a grand record for over ten thousand fans in a single game. Basketball culture floats across the sea and blends with the local Quanzhou, revealing a sense of "randomness and wildness" both on and off the court: more important than prizes is the sense of participation, more important than football stars is the atmosphere of the court, and most importantly, the joy brought by basketball. Basketball in Quanzhou has a pure love and simple passion, and people in Minnan use "love and hard work to win" to interpret the most simple "basketball soul".

Image: Taken by Liu Yi

KELME Boosts Hometown Basketball Career

The "Village BA" in Quanzhou is not only a basketball game, but also the vitality of Minnan people. As a Minnan enterprise, KELME Sports has a responsibility to contribute to the basketball industry in their hometown. Since 2017, KELME has partnered with the China University Sports Association to expand the basketball market in leagues of various provinces and cities across the country. In 2022, Calme reached a strategic partnership with the Argentine Basketball Federation (CAB) to support the Argentine men's basketball team in winning the 2022 US Championship. In the future, KELME will continue to practice her love for basketball through practical actions, inherit Quanzhou basketball culture, and contribute to the development of sports culture in her hometown.