Ignite Asia, Move Forward with Your Dreams - KELME 2024 Spring/Summer Ordering Meeting Reaches a Ne

Burst of passion, live up to love

On August 24th, the 2024 Spring/Summer Order Conference of KELME was successfully concluded at the headquarters of KELME in Jinjiang, Fujian. As the official global sponsor of the 2023 AFC Qatar Asian Cup, this year marks a milestone in the internationalization of KELME professional football, symbolizing KELME's contribution to the development of world football and showcasing KELME's brand attitude to the world.
The theme of this order meeting is "Ignite Asia, Dream Forward", combining "Asia, Football, Dream". On the one hand, it expresses the beautiful expectations of KELME for the successful hosting of the Asian Cup by helping to ignite it; On the other hand, it also expressed that during this order meeting, KELME has always adhered to football as the core, and is committed to leaving a brand imprint in the professional football field. At the press conference, partners from all over the world gathered at the Kalme headquarters to witness the grand opening of this ordering event.

KELME's 2024 Spring/Summer Order Meeting Sign-in Site

Down to earth, deeply cultivate professional sports sector

Wu Peijiang, Senior Manager of KELME Professional Sports Brand

At the ordering meeting, Wu Peijiang, Senior Manager of KELME Professional Sports Brand, gave an in-depth explanation of the brand's marketing strategy: This year marks the 63rd anniversary of the establishment of the KELME brand and the 10th anniversary of domestic operations. We have taken sponsoring professional football leagues as a breakthrough in opening up the domestic market, step by step delving deeply into the professional sports sector. We have now reached a critical point in brand strategy upgrading. We need to leverage the Asian Cup East Wind, work together to leverage top football resources and domestic and international markets, and achieve the upgrading of KELME products to enhance brand awareness
Trend co creation, diverse new products are coming strong
At the beginning of the ordering meeting, the beam shaped lighting focused on the projection, and the official 2023 Asian Cup match ball, the VORTEXAC23 Wind and Fire Wheel, made a stunning appearance, symbolizing that KELME swept across Asia like a whirlwind.

Retail products revolve around three major series: comprehensive training and commuting, leisure life, and fashion trends. With sports as the core, the brand's historical culture is integrated into the products, and technology is used to empower environmental protection. Through multi scene living, consumers are promoted a positive and healthy sports culture, reflecting the brand's high sense of responsibility and mission.

Group buying starts from the four dimensions of the product, enriching the product layout of different price ranges, adapting to product sets in different scenarios, improving the theme storytelling of the set products, optimizing quality processes, and product types. Joining hands with various new products such as the vintage series of Old Real Madrid, the IP series of the Asian Cup, the Qatar Expedition, and the national flag series, we have made a stunning debut, showcasing the unique charm of the collision between trendy retro and modern technology and craftsmanship, bringing more possibilities to KELME's products, dazzling people's eyes, and creating a thrilling audio-visual feast.

Steadily advancing and building a global brand

In recent years, KELME has driven a new global strategic blueprint for KELME through a dual track approach of domestic retail and international layout,
The number of directly operated stores continues to rise, and the international sponsorship landscape continues to expand. In the future, KELME will take the Chinese market as the dominant market and the Asian market as the core, create top-notch technology products, strengthen cooperation with top international leagues, and take the journey to 2024 to a new level!